One of our main priorities was to ensure we created a website that was easy to use and had a distinct modern design. We believed this approach would encourage potential customers to search further into the site, as well as increase sales through the website. As our client asked for a modern design, we thought very hard on the colour scheme and fonts used throughout the site. We decided to use a bright orange throughout the site as we believed this was an engaging colour, drawing customers to important information, and used this to highlight ‘call to actions’ within the site. We also chose a bold, clean font, making it easier for customers to read the intended information and continue our modern design. Incorporating professional imagery, and interactive elements to the site, we were able to finish a site that pushes engagement from customers and generates new leads.